bachelor thesis project.
game template.
professional work.
projects.
ui/ux.
different projects.
professional work.
goal
food saving app.
do people care?.
prototypes.
How might we motivate people to save more food?
The goal is to create an app that helps people save more food by growing a community that motivates while integrating a competition and reward aspect in it.
The primary focus of my initial research inquiries revolved around understanding people's attitudes towards food waste and the extent of their concern. Additionally, I aimed to investigate existing practices and the motivations behind combating food waste.
One study conducted by Too Good To Go, in collaboration with the market research institute YouGov, surveyed over 2,016 participants regarding their New Year’s resolutions (Rosengren, 2016). The findings revealed a strong inclination among participants to reduce food waste, considering it a crucial behavior for leading a more sustainable lifestyle. Secondary priorities included waste separation, plastic reduction, and prioritizing regional purchases.
Another survey conducted by the International Food Information Council Foundation (New Hope Network staff, 2019) shed light on various scenarios and attitudes surrounding food waste. The survey findings indicated several noteworthy points:
Skills: User Experience Design (UX), User Interface (UI), Prototyping, Testing, Interviews, Outcome Analysis, Design Thinking Method
ux/ui.
the problem
“Normally, I will try to take it with me or freeze it. In the cases I am not able to do either, I still give my fresh food to my flatmates. Sometimes, I have meals prepared that I can’t eat anymore or take with me, those normally won’t take my flatmates (because they have special allergies) and I will have to throw them away.”
Interviewee 1
“I freeze them. If there is no place anymore, I give it to my family members if I have the time to give it to them. If not, I will have to throw it away. Although, I plan ahead. Normally, it’s the other way around. The last few days before I go on a vacation I eat outside more because I don’t want to buy new food which I may throw away later. I try my best to avoid that situation.”
Interviewee 2
food-sharing app.
solution
Users have the possibility to enter a group which is location based. For example, if her University has a group, the user can enter it through the app. On the app the user can see if anyone has leftovers or donate leftovers themselves.
